Andy Uff
Founder and Managing Director
"I believe the solutions that flow from a medical sales professional to a clinician ultimately flow through into patient outcomes. If we as educators can improve the solutions that medical sales professionals deliver, we can improve patient outcomes. This is a responsibility that I take incredibly seriously and something I am deeply passionate about."
Andy Uff
Founder
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Andy adeptly leads a diverse group of training professionals and clinicians, fostering a growth mindset and an unwavering passion for developing his team members. Before establishing Enigma, Andy held a distinguished position as a senior education leader in the EMEA region for Johnson and Johnson, overseeing the delivery of courses in more than 100 countries.
» I am passionate about having fun while learning to elevate cognitive abilities and enhance the absorption of new concepts «
With over 22 years of invaluable experience in the Healthcare and MedTech industries, Andy is a seasoned professional who has excelled in various leadership roles in organisations ranging from small start-ups to Fortune 500 companies. As a skilled commercial director, he demonstrated a keen understanding of market dynamics and consistently drove business growth. He made a significant impact as a marketing director, implementing innovative strategies that effectively positioned products and services in the competitive landscape.
«Andy’s tenure as a sales director saw him fostering strong client relationships and achieving remarkable sales milestones with his team.»
- Sales Training Lead
- Coaching Lead
- Business Planning Lead
- Negotiation Trainer
- Objection Handling Expert
- Educational Escape Room designer
Beyond his corporate endeavours, Andy is a dedicated educator, imparting knowledge in a fun and engaging way to shape the minds of learners for 18 years through teaching courses to sales and marketing professionals.
Throughout his career, Andy has been recognised for his exceptional leadership, strategic acumen, and passion for fostering growth and success in the healthcare sector. His unique combination of fun, industry expertise and teaching acumen makes Andy a sought-after professional, leaving a lasting impact on the industry and the aspiring professionals he inspires along the way.
"I recently attended a 2 day course ran by Andy. As someone still very new to sales, I wasn’t sure what to expect from sales training. The delivery of Andy’s course was fun, engaging and well worthwhile for all of us involved, whether that was for new salespeople like myself, or the more tenured members of the room. I have left the training feeling far more confident, and far better equipped to have sales conversations as a result of the content and feedback delivered by Andy!
I can’t recommend it enough!"
Having been exposed to many different sales training courses during my career, Andy's course and delivery takes it to another level. I can honestly say that Andy's course and the infectious and engaging way in which he delivers the content and engages with the participants is second to none. Experienced sales professionals and new starters alike have come away from Andy's course feeling motivated and energized - I would recommend Andy and his sales education to any business, large or small.
Many thanks Andy!
I recently spent two days working with Andy on a Sales Coaching course. Andy’s knowledge on coaching methods is second to none and his enthusiasm brought an incredible energy to the room. So much was learnt to be used out in the field. An amazing two days enjoyed by everyone in the group. When’s the next one?!
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